What the lab is thinking about.
Short, practical notes for founders building D2C brands.
Articles
Your Next Customer Might Find You on Instagram Before Google
Lots of Views, But Did Anyone Buy? Making Sense of Influencer Marketing
The Click Is Gone. Does Your Brand Still Get Remembered?
Is My D2C Brand Invisible to ChatGPT and Google AI Answers? How to Fix It
My Product Is Selling But I'm Not Profitable — What's Going Wrong?
My Brand Feels Generic — How Do I Actually Stand Out?
Shopify or WordPress: Which Platform Should I Build My First Store On?
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